Resumé

Editorial Director | pulsd.com

New York City, NY (Remote) | February 2019 – Present

Lead copy, content, and brand storytelling across web, email, social, app, editorial, and advertising channels for a leading experiential marketing platform..

Key Responsibilities & Achievements:

• Direct the creative development and execution of copy across all customer-facing channels, ensuring consistency of brand voice and commercial effectiveness.

• Lead and mentor content creators, editors, and social media contributors, overseeing ideation, creative direction, approvals, and quality standards.

• Develop advertising campaigns, branded content, landing page copy, email marketing, social campaigns, and editorial features for hundreds of hospitality, wellness, lifestyle, and entertainment brands.

• Translate stakeholder objectives into compelling narratives that drive engagement, conversion, and partner success.

• Grow Instagram by 1,015% (4K to 44.6K followers) and build TikTok from launch to nearly 16K followers through organic content strategy.

• Champion AI-assisted content workflows, prompt engineering, and editorial processes to improve efficiency while maintaining creative quality and brand integrity.

Senior Editor | Locale Lifestyle Magazine

Orange County, CA | February 2017 – February 2019

Managed editorial operations across multiple markets for a luxury lifestyle publication.

Key Responsibilities & Achievements:

• Led editorial strategy across four luxury lifestyle markets while managing 75 writers and six staff members.

• Produced celebrity profiles, cover stories, interviews, luxury lifestyle features, branded content, and advertorial campaigns.

• Secured, wrote, and managed celebrity cover stories featuring Mark Hamill and Shaun White, among other notable figures.

• Increased engagement by 40% and social interactions by 300%.

Executive Assistant | Crystal Creek Partners

Newport Beach, CA | December 2014 – November 2016

Key Responsibilities & Achievements:

• Provided executive support, client communications, and operational coordination.

• Managed scheduling, presentations, marketing materials, and digital record systems.

• Improved organizational efficiency through process and database management.

Editorial Assistant | Modern Luxury

Orange County & San Diego, CA | June 2013 – June 2014

Key Responsibilities & Achievements:

• Supported editorial and marketing teams across luxury lifestyle publications.

• Conducted research, fact-checking, and quality assurance for print and digital content.

• Wrote editorial content and assisted with brand events and stakeholder engagement.